News: Member News

MMSI Posts Record Sales Quarter for Membership Director

Monday, September 11, 2017   (0 Comments)
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DAVIDSONVILLE, Md. – MMSI, makers of Membership Director have announced that the third quarter sales for the company have set a record. In the third quarter of 2017, the company added four major Association of REALTORS® and MLS customers including San Diego Association of REALTORS®, Greater Fairfield MLS(via the SmartMLS merger), Dayton Area Board of REALTORS®, and Maine Listings. In total, the firm reports adding 42,500 active members to the platform this quarter.

Membership Director is among the leaders in providing Realtor® Associations and MLSs with software to manage their members. The most important component of association and MLS management systems is the member portal – allowing agents to pay their dues, register for courses and events, vote in online elections, and stay engaged with the organization.

“Membership Director has so much more of the functionality that we need to support the array of services we provide our agents,” says Michael Mercurio, SDAR CEO, about the San Diego Association of REALTORS®.

“Based on the needs of our 17,000 members, SmartMLS selected MMSI as our membership system. The new membership portal gives agents and brokers seamless access to update their profiles and pay their bills easily,"  said SmartMLS CO-CEO, Kathy Elson. "The new membership portal allows the MLS to more effectively communicate and engage with our subscribers with targeted messaging. The portal is a one stop shop for member services, account management, and MLS-related needs. The conversion was quick and accurate, and our members love their new membership portal.”

According to CEO James Yockel, the key for the Greater Rochester Association of REALTORS® (GRAR) was “being able to put our entire value proposition for our members on a single clean, modern page. This ‘consumer-grade’ level of design and polish is the future of our industry and it’s what agents nationwide have been demanding for years.”

Before switching to Membership Director by MMSI, Maine Listings was managing software they built internally for membership management.

“For a very long time, we were unable to find software that was customizable enough to handle the needs of our MLS,” said Cathy Libby, CEO of Maine Listings.

A key piece of functionality developed for Maine Listings was the ability for brokers to Add, Edit, transfer, or drop agents from the broker roster.

"Together, with Maine Listings, we are pushing the boundaries of agent and broker self-service, from anywhere, on any device, 24/7," says Mark Richburg, vice president of MMSI. "The new Member Portal also serves as an SSO dashboard, allowing Maine Listings, SmartMLS, and GRAR to drop their legacy SSO dashboards. Their members engage with their customized member portals each and every day.”

Out of the estimated 1,100 Boards who are chartered by the National Association of REALTORS®, around 400 have membership management software. Since buying Membership Director back from CoreLogic in 2011, the company has invested heavily in the product, experiencing 30% growth year over year for the past three years with 99% customer retention. The momentum continues in 2017 with the endurance of this extraordinary growth.

Check out a video of the new Member Portal here.

MMSI's Membership Director is the most accurate and customizable membership and accounting system specifically focused on REALTOR® associations and MLSs, on-site or in the cloud. With unmatched flexibility, we will meet your needs and exceed your expectations. With over 30 years of industry expertise and the highest standards of customer service, we are excited to help your organization cater to the needs of your members. Visit to learn more.

Fully Responsive, ADA-Compliant Member Portal – Our new member portal becomes your members’ front door to all of the services you offer.  From a beautiful, clean dashboard, members can make payments, update contact information, register for courses and events, and see only the notifications that are important for them.  Calls to action guide members to their next steps in our industry-leading user experience.

*CMLS posts press releases and other items from member organizations and posting does not indicate endorsement. Please see posting guidelines here.

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