In a post on May 17th, Matt Cohen of Clareity posted the following regarding the NAR interpretation of the new rule requiring that Participants have the option to display their listings on national Franchisor sites. Based on the original Blog Post by our friend Matt Cohen of Clareity Consulting, and other information received, here are a few parameters we have discerned from NAR correspondence:
1. The “Opt-In” cannot be strictly an all or none option. While Participants could select to have their listings on all Franchisor sites, they must be able to select them individually if they don’t want to use a blanket approach.
2. IDX listings can only appear on a Franchisor’s site if: they operate an IDX compliant site, they have a Franchisee in your market and if that Franchisee agrees to allow the Franchisor to index or receive an IDX feed from the franchisee’s site.
3. NAR suggests that the intent of the Board of Directors motion was not to require any major expenses to MLSs; they suggest that an MLS can contact each Participant to receive approval to have their IDX listings displayed on all or any particular Franchisor sites in their market; from there the MLS simply needs to notify the Franchisor of the brokers who have authorized display of their listings on that site. Simple in thought, but is it simple in action?
CMLS encourages all MLS Executives to follow the post and comments by clicking on the link to the Clareity Blog: